On-Purpose

New Citizenship Project

The New Citizenship Project is a social innovation lab, using skills honed in creative and strategy consultancy to help catalyse the shift to a more participatory society. We want to reclaim the idea of the ‘Citizen’. Studies show that when we think of ourselves as just consumers, we’re less likely to tackle society’s biggest problems, from climate change to international inequality. When we think of ourselves as citizens, we’re more likely to participate, volunteer and come together to make our society stronger and more effective. Our work spans thought leadership, innovation consultancy and developing in-house ventures and initiatives. As a small team with diverse projects, Associates working with us have the opportunity to get involved in all aspects of our work, alongside taking the lead on a specific project agreed as a team to provide the best learning opportunity possible.