Shift Design

Shift is an award-winning charity that designs products and builds social ventures to help solve social problems. We use a research-led, user-centred design approach to create solutions that meet user needs, are financially sustainable and have a profound social impact. We have developed this into a new venture building model, Progressively, which helps social products, services and programmes make progress towards deep and lasting impact. Taking the role of our Commercial Lead, our On Purpose Associate will be the foundational member of the commercial team, reporting to the Development Director, who is responsible for representing and maximising financial value in the products and ventures Shift builds. From the very earliest stages of design, we need to be confident our products are targeting significant and accessible addressable markets, are building compelling customer value propositions, and have evidenced and profitable revenue models. All these elements need to be drawn together into a business model and go-to-market strategy that mean the ventures we launch have firm commercial foundations to gain traction in the market and attract the funding they need to launch and scale. The Commercial Lead’s role will seem them teaming up with a researcher and innovation lead, to take responsibility for the development of specific products and ventures in the Shift pipeline, as well as build and refine the overall methods, tools and templates needed to build financial value in Shift products, to ensure that we develop a consistent replicable approach for the future.