On-Purpose

Loes van Rheen

I am inspired and intrigued by the ‘what if’ story: what if we stop accepting the current status quo? What if we start questioning what is commonly accepted? What if we can find new ways of sustainable value creation? What if creating sustainable value is in the DNA of every business model? What is that is the new status quo? I started my career in the financial consultancy world (EY ao), I soon switched to the sustainable agriculture and access to finance world; I helped building utz certified (leading sustainability program for coffee, cocoa and tea), access to finance start-up SCOPEinsight, sustainable transparency app Questionmark and social crowdfunding platform Lendahand. My responsibilities ranged from finance and fundraising to marketing & communications and business development. I helped growing Lendahand (loans for SMEs in upcoming economies) from €60k to € 1,5 mio outstanding loans in approx. 1,5 year. During my last project I designed an impact measurement model and started with the first actual impact measurements. I have a Bsc in Business Administration and an MSc in International Business Administration (Cum Laude) from Tias School for Business & Society in the Netherlands.

On Purpose Placements