On Purpose

“I am a firm believer that companies play a key role in effecting positive change. Businesses can and should be used as a force for good. When a company is guided by a transformative purpose they hold the greatest leverage to use their resources to benefit all stakeholders. On Purpose is training leaders to become change makers for business.”

Florian Peter

Florian Peter is an entrepreneurial innovation consultant and speaker with a flair for spotting and interpreting emerging business trends.

He holds a degree in International Business from the European School of Business in London, UK and Reutlingen, Germany. He started his career at the digital agency Pixelpark in Berlin, moved to NYC in 1998 to launch a magazine and oversaw the transition to digital. He then launched market research and trends consultancy CScout in 2002 which worked for a wide range of Fortune 500 companies in the tech, telecommunications, consumer goods and automotive sectors such as Fujitsu, SK-Telecom, T-Mobile, and BMW. During a global project for General Motors on Sustainable Urban Mobility, Florian Peter met Mandalah, a global conscious innovation consultancy with a focus on business and brand innovation opportunities that generate shared value for all stakeholders at the intersection of purpose and profit. Florian joined Mandalah in 2012 and led the New York City office until moving to Berlin to become head of Mandalah Europe in July 2013. In Berlin, Mandalah works in Design Sprints co-creative with its customers to develop human-centric innovations and digital transformation. Since 2017 Florian is Associate Partner @ McKinsey and working there as a Design Thinker, Innovator and Experience Designer.