“My ambition is to redefine the purpose of business to focus on profit, society and the environment.”

Georgie Morris

Prior to joining On Purpose, Georgie worked as a Finance and Operations Consultant at PricewaterhouseCoopers. Her career at PwC started in Assurance where she qualified as a Chartered Accountant (ICAEW) specialising in external reporting and controls optimisation. She then moved into the Consulting practice focussing on performance improvement, process streamlining and behavioural change. She has advised a broad range of private and public sector clients including Lloyds Bank, Heineken and the NHS. Outside of work, Georgie has volunteered as a literacy tutor at a primary school in Borough as well as volunteering with Food Cycle, a charity that aims to reduce both food poverty and food waste. More recently, she has taken a volunteer role with the social enterprise Beyond Food Foundation, organising a monthly supperclub to raise awareness of BFF. Georgie holds a BSc in Psychology from the University of Nottingham and is currently completing a course in Social Entrepreneurship with the University of Oxford.

On Purpose Placements

I can honestly say that we would not have delivered such a wonderful success without Georgie. She is as high quality a colleague as can be found anywhere.

James Perry, Coordinator of B Lab UK launch, B Lab UK