Sophie Hobson

Sophie joined On Purpose with six years’ experience in media and communications, and she’s helped build three start-ups. She was on the founding team of Smarta.com, which became the UK’s leading start-up advice website. She then became founding editor of LondonLovesBusiness.com, where she headed up editorial strategy, chaired events, and was heavily involved in business development and digital marketing. She has created content marketing and social media campaigns for Barclays, IBM, O2, HSBC, RBS, Lloyds, KPMG and Microsoft. She launched a range of publications focusing on social enterprise, and a print series that invited business leaders such as Sir Richard Branson to engage with social and economic issues. Sophie holds a BA in English Literature from Bristol University and trained as a journalist at the London College of Communication. She has lived in Bolivia, where she volunteered at an orphanage for several months.