At pinwheel we believe that a positive, sustainable future is within our grasp. Our mission is to radically simplify the planet-positive choices that will make it happen. We are building a global community of planet-conscious consumers and providing them with the inspiration and opportunity to take the small steps that add up to a big difference to life on earth. We're privately funded and run by an experienced team (Smart Energy GB, ITV, McCann Worldgroup, HM Government).