On-Purpose

Shayla Meyer

An authentic impact generalist. Cross-trained with a degree in Environment, Sustainability and Society, Shayla was an environmental consultant for heavy industry in her early career. Here, Shayla came face to face with systemic environmental and social challenges and their very tangible impacts.

These earliest projects inspired her to establish a career helping early adopters of sustainable business practice ’lead the way’. 5 subsequent years in sustainability consulting broadened and deepened Shayla’s impact know-how, delivering impact evaluation, strategy, and reporting for organisations spanning all types (public/private/third), sectors (primary/secondary/tertiary), and countless industries; from ocean research to office supplies, renewable energy to fashion, digital to personal care products.

In culmination of her career so far, Shayla spent June 2018 - September 2019 seconded to B Lab UK to lead The Body Shop’s flagship B Corp Certification. This process saw The Body Shop move 22 country-markets through 15 B Impact Assessments to successfully secure B Corp status for all company-owned markets.

Invigorated by the promise of purpose beyond profit, Shayla will spend the next 12 months at On Purpose rounding out her breadth and depth of impact-related experience and skills so she that she can better contribute to solving one of society’s wicked problems: how might we move more capital to more impactful businesses and thus, scale impact?

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