On-Purpose

Zaf Choudhury

Before joining On Purpose, Zaf worked at the advertising agency BBH as a Senior Producer. With 6 years of experience in moving image, radio, podcasts and events, Zaf's led a diverse team of creatives, thinkers and makers whilst finding creative solutions along the way. His foundation in Production and passion for making ideas come to life took him around the world, from international shoots on sunny beaches for Absolut, remote shoots to capture Siberian huskies for Mentos to domestic shoots in award-winning film studios for Barclays.

Whilst in the creative industry, Zaf's interests inspired purpose-led initiatives, motivated by the strengths of intersectionality, advocating for underrepresented young voices and driving positive action for our planet. Outside of work, Zaf is into keeping his plants alive, exploring new cultures, taking photos, bookmarking cookbooks, climbing, ticking off his need-to-watch list and borrowing friends' playlists for his runs.