On Purpose

“It's always a pleasure to meet the On Purpose associates, and to have the opportunity to present and discuss new ideas with like-minded people who are working on a range of important issues related to design and behaviour.”

Edward Gardiner

Ed is Behavioural Design Lead at Warwick Business School, where his focus is on applying insights and methods from behavioural science to support the design of products and services with a social purpose. He is particularly interested in products that support collective action and help people work more effectively together to achieve their own and common goals.