On-Purpose

Emma Johnston-Donne

Before joining On Purpose Emma worked in advertising, most recently as a Senior Account Director, developing brand strategy and communications for iconic brands like Mentos, Virgin Media, Tesco, Barclays and St John Ambulance. Before advertising she worked in the charity sector in research and impact measurement for Fairbridge/The Prince's Trust and Oxfam.

She has a degree in Geography from the University of Cambridge.

Emma has always sought out work with positive impact, from brokering partnerships between her private and third sector clients to doing a skills exchange in India overhauling the communications of a child rights charity. She is passionate about using creativity to change behaviour and now wants to focus all, not just some, of her career on doing this in the impact space.

She doesn't have much spare time right now with two kids under 3, but when it comes along she watches Netflix and feels guilty for not pursuing her other passions - cycling and watercolour painting.