On-Purpose

Yasmin El Dabi

Yasmin coaches leaders and top teams with a healthy mix of support and challenge to:
- Develop and hone authentic leadership skills
- Assist leaders during transition to a new or bigger leadership role; addressing questions of leadership identity, ie what kind of leader do I want to be?
- Develop leadership effectiveness in managing up, down and sideways
- Facilitate real conversations in teams to create high performance

Background
Yasmin has 20 years of consulting experience, working across many sectors and industries, stretching from big corporates to start ups in Africa. She has extensive team and individual coaching experience from CEO and Board Director level to middle management. She brings deep expertise and experience in leadership and organisational development.

Approach
Yasmin works systemically, always considering the wider system an individual or team is part of. Core to her work is the belief that authenticity is key to success. She helps leaders become a first-rate version of themselves, rather than being a second-rate version of someone else. Her style is pragmatic and goal focussed. She is particularly good at building trust, allowing her clients to work at depth.

A bit about Yasmin
Half German and half Sudanese, she was raised in Germany and has lived in the UK for over 20 years. Perhaps it's this mixed background which leads her to a fascination in differences; individual, gender, cultural, organisational and national. She brings this fascination to her work. She lives in beautiful York with her 13-year old daughter who devotedly ? and daily ? sharpens her influencing skills. She enjoys reading and travelling. She loves to stretch her body as much as her mind, so is an avid rower, cyclist, runner, swimmer and yogi.