Reka Budai

Reka joined On Purpose from Procter & Gamble, where she worked in Insights & Analytics both in the European HQ is Geneva and on Central-European markets in Budapest. During these 6 years Reka worked on various market research projects to better understand shopper behavior and helped uncover new business opportunities for large brands such as Gillette or Pampers. She enjoys combining the rational world of numbers with a curiosity to understand what drives human decisions, and turning complex data into visually compelling and simple stories. Reka is really passionate about education and a learning enthusiast by nature, she is usually signed up to an online course or working on her passion projects on the side. Two years ago with her friends she co-founded Present Perfect, the educational association that improves critical thinking, communication and presentation skills of kids in Hungary, and she became a volunteer teacher as well. Outside On Purpose she enjoys traveling - big fan of Asia, being outdoors and dancing lindy hop.