VIVOBAREFOOT creates ethical shoes that are good for your feet. It uses a combination of traditional shoemaking techniques and 21st-century technologies to celebrate style, health, and environmental responsibility. Its sister social enterprise Soul Of Africa, aims to create self-sustainable employment by working with previously unemployed women in South Africa to hand-stitch products, therefore earning them a living as well as teaching them valuable skills. The On Purpose Associate worked on marketing the VIVOBAREFOOT range of shoes, creating a collaborative product with Soul of Africa and exploring social enterprise outlet models