Regenerating nature with Wildfarmed

A Moment of Change is a podcast created by On Purpose London Associates. For Series 4, the team is looking at an area they’re really passionate about: the circular economy. They’ll be talking to inspiring people and organisations who share with us ‘Stories of Hope’ - stories of their work in the circular economy and the incredible impact they have on our world.

Our current food system is the leading cause of soil degradation, water pollution, deforestation and loss of wildlife. In episode 3 of the podcast, Amy and Will speak to Harriet Cherry, Agriculture Relationship Manager at Wildfarmed, a regenerative food brand on a mission to transform landscapes.

Founded in 2018 by Andy Cato, George Lamb and Edd Lees, Wildfarmed has developed a community of farmers and businesses across the UK working together to fix our broken food system. Creators of the Wildfarmed Regenerative Standards, the UK’s first third party audited regenerative standards for arable farmers, Wildfarmed grows wheat in a way that increases in-field biodiversity and restores soil health, making our landscapes full of life once more.

Farmers are provided with a proven, commercial roadmap combining food security and nutritional quality whilst restoring their soils, working to the Wildfarmed Regenerative Standards, which ensure flexibility for growers and genuinely regenerative outcomes for customers, allowing them to become part of the solution to the world’s most complex problem: climate change. 

The result is a transformed food system where everyone in the supply chain is rewarded fairly, including consumers who no longer have to choose between food that tastes good or food that is good for the planet. By growing with nature, Wildfarmed is tackling climate change, and changing the future of food for good.

In this episode we discuss how farming can restore nature’s ecosystems instead of merely extracting from it. How instead of degrading nature, agricultural practices can build natural capital and shift our farming focus from yields to a more holistic view of improving biodiversity. And critically, we learn more about why we need to address this now.

For more information about Wildfarmed and the work they do to transform landscapes through regenerative agriculture, visit their website. 

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Image source: Wildfarmed